Jeff O’Keefe 

                            Creative Director/Writer

Apple TV: Father Time


RIP Kobe Bryant. He was an absolute gentleman when we worked with him on this spot. Good-natured, funny, and down for anything.

We launched the new, Siri-enabled Apple TV with Kobe and Michael B. Jordan hanging out behind the scenes of a fictional Kobe biopic. It debuted during the media frenzy leading up to Kobe’s actual retirement, putting Apple in the middle of the cultural conversation of the moment. 


TBWA Media Arts Lab
ACD/Copywriter




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