How to Shoot Football on iPhone X
The 2018 World Cup. We needed to give Apple an authentic reason to be there, but without an official sponsorship -- no logos, no players, no country flags.
Our insight: with a camera as powerful as the one on iPhone X, even the smallest games can look as big as the ones being played in the world’s biggest tournament.
TBWA Media Arts Lab
ACD/Copywriter
In addition to the global TV spot, we made football-themed How To's for social and video sharing platforms. They appeared in every major global market during the tournament and lived for several years afterwards on apple.com.
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