https://jeffokeefe.com Tue, 13 Jan 2026 23:38:22 +0000 https://jeffokeefe.com en https://jeffokeefe.com/Instacart-Super-Bowl-LIX Mon, 03 Mar 2025 04:17:28 +0000 https://jeffokeefe.com/Instacart-Super-Bowl-LIX Instacart “We’re Here” 2025 Super Bowl campaign We went to Super Bowl LIX with Instacart, landing “Top 5” and “best ad” designations from Rolling Stone, Forbes, People, Sports Illustrated&nbsp;and more. We ranked #13 out of 57 in the USA Today Ad Meter – and #1 among 1st-time Super Bowl advertisers. Sales rose 14% after the campaign, with $41M in incremental sales. In addition, the campaign drove a 72% increase in new user traffic to the platform. The cost of all those brand partnerships? $0.&nbsp; Awards: Bronze Clio: “Partnerships and Collaborations.” Cannes Shortlist: “Brand Experience and Activtions, Sponsorship &amp; Partnership.” TBWA Chiat DayRole: Creative DirectorCreative (Copywriter): Adam BaloghCreative (Art Director): Jason Mousalli Senior Copywriter: Dylan CimoSocial Copywriter: Jessica NugentSocial Art Director: Rachel Findlay, Irene Li The obligatory teaser: The Big Game spot: The case study: https://jeffokeefe.com/ServiceNow-Put-AI-to-Work-for-People Tue, 13 Jan 2026 23:38:22 +0000 https://jeffokeefe.com/ServiceNow-Put-AI-to-Work-for-People ServiceNow&nbsp; B2B advertising goes down easier with the megawatt charm, effortless swagger and sneakily perfect comic timing of Idris Elba. ServiceNow’s AI platform breaks down the barriers within corporations and...well, hell, just listen to Idris. &nbsp;&nbsp; TBWA Chiat DayRole: CW/Creative Director Co-CDs: AD Chris Curry, CW Jerry Dugan https://jeffokeefe.com/Behr-Paint-Make-it-Yours Thu, 09 Jun 2022 04:43:30 +0000 https://jeffokeefe.com/Behr-Paint-Make-it-Yours Behr Paint: Make it Yours If you haven’t painted your walls or stained your deck in a while, it’s like the old owner is still hanging around – even if that old owner is you. That was the insight that unlocked our first national brand TV campaign for Behr.&nbsp; TBWA Chiat DayRole: Creative DirectorSenior Copywriter: Stew TribeSenior Art Director: Dan Hales Ad Age Creativity Pick of the Day The Drum Shots The Stable https://jeffokeefe.com/Feeding-Time-A-Tale-from-Jack-in-the-Box Sat, 25 Nov 2023 23:47:53 +0000 https://jeffokeefe.com/Feeding-Time-A-Tale-from-Jack-in-the-Box Feeding Time: A Tale from Jack in the Box 2023. The Hollywood writers strike was on. We thought, what if we could serve up some legit scary Halloween content to Jack fans while helping out-of-work Hollywood creators, too? &nbsp; We began by delivering Jack food to the picket lines, then worked with writers from American Horror Story, Servant and the Saw film franchise to craft an original horror short around Jack’s new Angry Monster Tacos. When it came time to make it, we enlisted more out-of-work horror filmmakers to bring it to life.The short debuted on Friday the 13th and caught fire on Tik Tok. A code buried in the short allowed 1,000 people to access a discount on Angry Monster Tacos. The creepy universe extended to 2 commercials and an IRL activation where people could use Resy to book the film’s star – a sinister taco truck – for their Halloween parties. TBWA Chiat DayRole: Creative DirectorSenior Copywriters: Heather English, Jamie WynnSenior Art Director: Stephanie Sczublewski WGA screenwriters: Asha Michelle Wilson, Kara Lee Corthron, Marcus Dunstan, Patrick Melton <img width="1304" height="1898" width_o="1304" height_o="1898" data-src="https://freight.cargo.site/t/original/i/208eebb25445526b0c60512fb9e50ee0c4f290574165e635e15129f951a39ff0/Screenshot-2023-11-25-at-8.40.32-PM.png" data-mid="197832240" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/208eebb25445526b0c60512fb9e50ee0c4f290574165e635e15129f951a39ff0/Screenshot-2023-11-25-at-8.40.32-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ee242b805b16c7900b745ceeea45e9108ebd64f526c68ee41929253f7e48f93/01.00.25.17-1.jpg" data-mid="197824932" border="0" src="https://freight.cargo.site/w/1000/i/8ee242b805b16c7900b745ceeea45e9108ebd64f526c68ee41929253f7e48f93/01.00.25.17-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8f90e2e4e499371253cf532bb49b678a129bc02ee2d9c08f08bed9f431d3c6b/01.02.09.00.jpg" data-mid="197824938" border="0" src="https://freight.cargo.site/w/1000/i/c8f90e2e4e499371253cf532bb49b678a129bc02ee2d9c08f08bed9f431d3c6b/01.02.09.00.jpg" /> <img width="3420" height="1800" width_o="3420" height_o="1800" data-src="https://freight.cargo.site/t/original/i/a704048141a1a39021aca4a582a3ca1f0e5be1038432a3783b16ab67e510b442/Screenshot-2023-11-25-at-2.40.56-PM.png" data-mid="197824974" border="0" src="https://freight.cargo.site/w/1000/i/a704048141a1a39021aca4a582a3ca1f0e5be1038432a3783b16ab67e510b442/Screenshot-2023-11-25-at-2.40.56-PM.png" /> <img width="3418" height="2040" width_o="3418" height_o="2040" data-src="https://freight.cargo.site/t/original/i/3f2ea9f03201083b7a0ad0a1e83bfccb1e5573514c940cb59e4c471bfd18a4fa/Screenshot-2023-11-25-at-4.04.34-PM.png" data-mid="197825442" border="0" src="https://freight.cargo.site/w/1000/i/3f2ea9f03201083b7a0ad0a1e83bfccb1e5573514c940cb59e4c471bfd18a4fa/Screenshot-2023-11-25-at-4.04.34-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6f1322b03d375938cf57f930ea13e14400e5a15a365178743a381de43a02c099/01.03.50.12.jpg" data-mid="197824958" border="0" src="https://freight.cargo.site/w/1000/i/6f1322b03d375938cf57f930ea13e14400e5a15a365178743a381de43a02c099/01.03.50.12.jpg" /> <img width="3448" height="1790" width_o="3448" height_o="1790" data-src="https://freight.cargo.site/t/original/i/e407483ea7af53bc330948fb0f2d629acaf3d9638de8f1ca969bbe5905e43777/Screenshot-2023-11-25-at-2.44.11-PM.png" data-mid="197824983" border="0" src="https://freight.cargo.site/w/1000/i/e407483ea7af53bc330948fb0f2d629acaf3d9638de8f1ca969bbe5905e43777/Screenshot-2023-11-25-at-2.44.11-PM.png" /> <img width="3432" height="1974" width_o="3432" height_o="1974" data-src="https://freight.cargo.site/t/original/i/ca1003b710f14b1ffc9f9fa22c91923eca1e5a46cb82b1745d0cc39afe12f03b/Screenshot-2023-11-25-at-8.11.11-PM.png" data-mid="197831828" border="0" src="https://freight.cargo.site/w/1000/i/ca1003b710f14b1ffc9f9fa22c91923eca1e5a46cb82b1745d0cc39afe12f03b/Screenshot-2023-11-25-at-8.11.11-PM.png" /> USA Today Ad Age The Drum: Ad of the Day Muse By Clio: Ad of the Week AdForum: Best Global Retail Ad of the Month Shoot Online: Spot of the Week Reel 360 LBB Brandvertising&nbsp; <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/69ebff382bd36c1d5489d7a8c442c678739c467d11d0ec9b46365e58c8f8f120/IMG_6798.jpg" data-mid="200299103" border="0" src="https://freight.cargo.site/w/1000/i/69ebff382bd36c1d5489d7a8c442c678739c467d11d0ec9b46365e58c8f8f120/IMG_6798.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/d36a68f88dbb3bb84381dc9ce63723f1a5e0973237709069509976e77ef2645e/IMG_3466.jpg" data-mid="200299098" border="0" src="https://freight.cargo.site/w/1000/i/d36a68f88dbb3bb84381dc9ce63723f1a5e0973237709069509976e77ef2645e/IMG_3466.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/300a1b25fa48ce9152df77d345ef6b25a39adb0072380c4ef59fcd39d027047c/IMG_4609.JPEG" data-mid="200299099" border="0" src="https://freight.cargo.site/w/1000/i/300a1b25fa48ce9152df77d345ef6b25a39adb0072380c4ef59fcd39d027047c/IMG_4609.JPEG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/37399157a083d782434a107ea4ce911328baf8b12c8169e86c31d5be56189ad8/IMG_4620.JPEG" data-mid="200299100" border="0" src="https://freight.cargo.site/w/1000/i/37399157a083d782434a107ea4ce911328baf8b12c8169e86c31d5be56189ad8/IMG_4620.JPEG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/f3b51fe8c8e0930b1bdcba390e9826588378d588002cfa23846dc86cf7a5d173/IMG_6788.jpg" data-mid="200299102" border="0" src="https://freight.cargo.site/w/1000/i/f3b51fe8c8e0930b1bdcba390e9826588378d588002cfa23846dc86cf7a5d173/IMG_6788.jpg" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/97526db3e5949c38ec757e68f29cfb0809404cb4da51d170ddc065c0e1b119bb/IMG_5969.jpg" data-mid="200299101" border="0" src="https://freight.cargo.site/w/1000/i/97526db3e5949c38ec757e68f29cfb0809404cb4da51d170ddc065c0e1b119bb/IMG_5969.jpg" /> https://jeffokeefe.com/Dogg-in-tha-Box Sun, 26 Nov 2023 05:24:36 +0000 https://jeffokeefe.com/Dogg-in-tha-Box Dogg in tha Box Jack and Snoop. Say no more. Well, say a little more...It was the 10th anniversary of Jack in the Box’s Munchie Meal. The celebration started with a Twitter (X) poll from Jack: did his fans want him to put Snoop Dogg in charge of the late night menu? The answer: an overwhelming yes. In TV spots, Jack grabbed Snoop from a familiar commercial set to give him his own Munchie Meal......and then he gave him his own restaurant in real life, in Inglewood, CA, complete with a fully Snoopfied menu (featuring Tiny Tiznacos and Jalepenizzle Poppers, among other delicacies). There were low-riders, local muralists, a DJ Drama-curated playlist, a Snoopadelic Shake, free 90‘s concert-style merch and more. It was a 3-day party, and when Inglewood showed up, so did the world.&nbsp; TBWA Chiat DayRole: Creative DirectorCopywriter: Jon OllumArt Director: Bern Dalla Creatives: Jamie Wynn, Stephanie Sczublewski <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0f3212874d421fa4ccc061063443ab459bc654ab0e07dda30fa34f3e524309d5/DJI_0033.JPG" data-mid="200295259" border="0" src="https://freight.cargo.site/w/1000/i/0f3212874d421fa4ccc061063443ab459bc654ab0e07dda30fa34f3e524309d5/DJI_0033.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/93eab340da75f7b353305f0e46a505e9b73ab0a91d5362557a1c50402cb64f28/IMG_4260.jpg" data-mid="200294508" border="0" src="https://freight.cargo.site/w/1000/i/93eab340da75f7b353305f0e46a505e9b73ab0a91d5362557a1c50402cb64f28/IMG_4260.jpg" /> <img width="400" height="402" width_o="400" height_o="402" data-src="https://freight.cargo.site/t/original/i/3ccef85aed8d0742360adbfb1b1b478d9427acbcb144a9d52bfb64ca36edf554/Screenshot-2023-12-28-at-4.12.22-PM.png" data-mid="200296366" border="0" src="https://freight.cargo.site/w/400/i/3ccef85aed8d0742360adbfb1b1b478d9427acbcb144a9d52bfb64ca36edf554/Screenshot-2023-12-28-at-4.12.22-PM.png" /> <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/55b6dfa2d1351ea73023ce460da6e4720ec2d071ab2720bc76333d9c714ae61f/bee49187-eabe-4fff-a751-5499473f85be.jpg" data-mid="200295260" border="0" src="https://freight.cargo.site/w/600/i/55b6dfa2d1351ea73023ce460da6e4720ec2d071ab2720bc76333d9c714ae61f/bee49187-eabe-4fff-a751-5499473f85be.jpg" /> <img width="618" height="248" width_o="618" height_o="248" data-src="https://freight.cargo.site/t/original/i/b87a9fc5162755c323430c7617f8ecdcb59761c1e5c2df33b249b716ae9977fe/Screenshot-2023-12-28-at-4.14.07-PM.png" data-mid="200296641" border="0" src="https://freight.cargo.site/w/618/i/b87a9fc5162755c323430c7617f8ecdcb59761c1e5c2df33b249b716ae9977fe/Screenshot-2023-12-28-at-4.14.07-PM.png" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/66842d2f07d3062d963a3dbb4e26ceb9c2933dcac9e584371198db20bb107f28/IMG_4253.JPG" data-mid="200294507" border="0" src="https://freight.cargo.site/w/1000/i/66842d2f07d3062d963a3dbb4e26ceb9c2933dcac9e584371198db20bb107f28/IMG_4253.JPG" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/55b4b56e9a5ca05690e1fe1f419d61fbb94b44d7d15d90c33a49032b1e9f7ce5/IMG_4245.JPG" data-mid="200294504" border="0" src="https://freight.cargo.site/w/1000/i/55b4b56e9a5ca05690e1fe1f419d61fbb94b44d7d15d90c33a49032b1e9f7ce5/IMG_4245.JPG" /> <img width="1205" height="674" width_o="1205" height_o="674" data-src="https://freight.cargo.site/t/original/i/94a052aa541ec1e84c6695c05ea330f302f6d8966f5af234dbb82ccc8bf3531d/Screenshot-2023-12-28-at-4.29.57-PM.png" data-mid="200297176" border="0" src="https://freight.cargo.site/w/1000/i/94a052aa541ec1e84c6695c05ea330f302f6d8966f5af234dbb82ccc8bf3531d/Screenshot-2023-12-28-at-4.29.57-PM.png" /> <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/5e97bcf59f6ffa97d740c8ffb82d986756ad59b191eaf49896e6651068d2c242/ad627de2-b41a-47b3-a29f-f3ac1aa84d7a.jpg" data-mid="200295257" border="0" src="https://freight.cargo.site/w/600/i/5e97bcf59f6ffa97d740c8ffb82d986756ad59b191eaf49896e6651068d2c242/ad627de2-b41a-47b3-a29f-f3ac1aa84d7a.jpg" /> B CNN Business Insider Ad Age Ad Age: Top 5 Food and Beverage Campaigns and Trends of 2023 Ad Age: Top 5 Celebrity Brand Partners of 2023 The Cut: Best Celebrity Meal Deal of 2023 Muse By ClioUSA TodayFoxNBC https://jeffokeefe.com/Behr-x-Spotify-Music-in-Color Sun, 12 Jun 2022 01:47:18 +0000 https://jeffokeefe.com/Behr-x-Spotify-Music-in-Color Behr: Music in Color Behr Paint wanted to give DIY-shy millennials a new, meaningful way to connect to color. So we tapped into a millennial core passion – music – and teamed up with Katy Perry to do something unpredented: give every song on Spotify a color. All 70 million of them. Now you can paint your walls the color of your favorite song. (Yeah, since you’re wondering, “TNT” by AC/DC is a deep orange called Bonfire Night.) The public response was incredible, as were the measurable results -- users spent an average of 2 and a half minutes on our site, 5x the Spotify average.&nbsp; How did it all work? Check out the case study, and the music video we made with Katy to spread the word.&nbsp;The campaign won four 2022 Music Clios – one gold and three silvers -- and a 2022 Shorty Award.&nbsp; &nbsp; &nbsp; TBWA Chiat DayRole: Creative DirectorSenior Copywriter: Mariangela McMurraySenior Art Director: Mack Gire &nbsp;People Ad Age Creativity Pick of the Day Muse by Clio Billboard Forbes Architectural DigestDaily Mail https://jeffokeefe.com/Behr-Paint-Housebarrassment Mon, 08 May 2023 04:14:12 +0000 https://jeffokeefe.com/Behr-Paint-Housebarrassment Behr Paint: Housebarrassment When you know, deep down, that you need to do something, yet you still don’t...that’s human. It’s also funny.&nbsp; Self-denial reaches its breaking point in the 2023 brand TV campaign for Behr Paint: “Domino Effect,” “Prom,” and “Hearing Things.” TBWA Chiat DayRole: Creative DirectorSenior Copywriters: Dylan Cimo, Kayley VandenbergArt Director: K Lux Creatives: Stew Tribe, Dan Hales, Will Holmes Shots Little Black Book LBB’s Most Read Stories of 2023 https://jeffokeefe.com/Jack-in-the-Box-So-Munch-More Mon, 03 Mar 2025 05:22:48 +0000 https://jeffokeefe.com/Jack-in-the-Box-So-Munch-More Jack in the Box: So Munch More A new brand platform for Jack in the Box: So Munch More.&nbsp;And a simple idea to launch it: when you’ve got Jack’s food on the brain, you might slip up and say “munch” instead of “much,” summoning a certain round-headed CEO...&nbsp; TBWA Chiat DayRole: Creative DirectorSenior Copywriter: Heather English Copywriter: Jon Ollum Art Director: Bern DallaTeam Australia - Creative: Evan Roberts, Stuart Tobin, Anton Posa https://jeffokeefe.com/Portrait-Mode-on-iPhone-The-City Wed, 07 Nov 2018 23:14:20 +0000 https://jeffokeefe.com/Portrait-Mode-on-iPhone-The-City Portrait Mode on iPhone: The City We went to Shanghai and shot a love story for Portrait Mode on iPhone. The song is by Karen O. and Walter Martin.&nbsp; TBWA Media Arts Lab ACD/Copywriter <img width="2870" height="1614" width_o="2870" height_o="1614" data-src="https://freight.cargo.site/t/original/i/a892db4cdaf1be7fc855e36ea503cb3eb6f0fd79cba6ed9fe162984cf59f93a1/Screen-Shot-2018-11-07-at-11.35.04-AM.png" data-mid="28548961" border="0" src="https://freight.cargo.site/w/1000/i/a892db4cdaf1be7fc855e36ea503cb3eb6f0fd79cba6ed9fe162984cf59f93a1/Screen-Shot-2018-11-07-at-11.35.04-AM.png" /> <img width="2864" height="1616" width_o="2864" height_o="1616" data-src="https://freight.cargo.site/t/original/i/2b8ac98ab342f0b1190797d75c7c9c77948e28f3dae082f7f4402b617270291c/Screen-Shot-2018-11-07-at-11.35.55-AM.png" data-mid="28549716" border="0" src="https://freight.cargo.site/w/1000/i/2b8ac98ab342f0b1190797d75c7c9c77948e28f3dae082f7f4402b617270291c/Screen-Shot-2018-11-07-at-11.35.55-AM.png" /> <img width="2868" height="1608" width_o="2868" height_o="1608" data-src="https://freight.cargo.site/t/original/i/af88bde151ea659648da4baaf76dd4256dbb182d45473c5d5a67e66c7c5ac894/Screen-Shot-2018-11-07-at-11.36.28-AM.png" data-mid="28337738" border="0" src="https://freight.cargo.site/w/1000/i/af88bde151ea659648da4baaf76dd4256dbb182d45473c5d5a67e66c7c5ac894/Screen-Shot-2018-11-07-at-11.36.28-AM.png" /> <img width="2872" height="1608" width_o="2872" height_o="1608" data-src="https://freight.cargo.site/t/original/i/acc96eb6f5c75963ec6fe69a99e7fade779600c6312108df363a475d79bb5c05/Screen-Shot-2018-11-07-at-11.37.26-AM.png" data-mid="28336704" border="0" src="https://freight.cargo.site/w/1000/i/acc96eb6f5c75963ec6fe69a99e7fade779600c6312108df363a475d79bb5c05/Screen-Shot-2018-11-07-at-11.37.26-AM.png" /> <img width="2864" height="1606" width_o="2864" height_o="1606" data-src="https://freight.cargo.site/t/original/i/fcecf49e9ea3c705d96317b496e5d78b0856aeae019c2f7aec149de53a5f02d0/Screen-Shot-2018-11-07-at-11.40.09-AM.png" data-mid="28548987" border="0" src="https://freight.cargo.site/w/1000/i/fcecf49e9ea3c705d96317b496e5d78b0856aeae019c2f7aec149de53a5f02d0/Screen-Shot-2018-11-07-at-11.40.09-AM.png" /> <img width="2874" height="1610" width_o="2874" height_o="1610" data-src="https://freight.cargo.site/t/original/i/38304be11520ff1b6ef2395f373beb03f23320497a3bd7fc792424a76cdeb2aa/Screen-Shot-2018-11-07-at-11.38.37-AM.png" data-mid="28549712" border="0" src="https://freight.cargo.site/w/1000/i/38304be11520ff1b6ef2395f373beb03f23320497a3bd7fc792424a76cdeb2aa/Screen-Shot-2018-11-07-at-11.38.37-AM.png" /> <img width="2864" height="1610" width_o="2864" height_o="1610" data-src="https://freight.cargo.site/t/original/i/79806b27755cc2e4fe783b3b886273557f764895041f94f82e794c57c8a28468/Screen-Shot-2018-11-14-at-9.09.53-PM.png" data-mid="28549094" border="0" src="https://freight.cargo.site/w/1000/i/79806b27755cc2e4fe783b3b886273557f764895041f94f82e794c57c8a28468/Screen-Shot-2018-11-14-at-9.09.53-PM.png" /> Creativity Pick of the Day Adweek BGR Quartz Tech Crunch <img width="1164" height="202" width_o="1164" height_o="202" data-src="https://freight.cargo.site/t/original/i/8d77e46586aad43d42bc2a690538695e08817312b3cc8bb8230447d1b8008b3e/Screen-Shot-2019-01-31-at-6.11.52-PM.png" data-mid="34299957" border="0" src="https://freight.cargo.site/w/1000/i/8d77e46586aad43d42bc2a690538695e08817312b3cc8bb8230447d1b8008b3e/Screen-Shot-2019-01-31-at-6.11.52-PM.png" /> https://jeffokeefe.com/Jack-in-the-Box-The-Return-of-Mark-Hamill Mon, 02 Jan 2023 02:43:51 +0000 https://jeffokeefe.com/Jack-in-the-Box-The-Return-of-Mark-Hamill Jack in the Box: The Return of Mark Hamill True story: actor Mark Hamill worked the Jack in the Box drive-thru in the 70’s, before he was called on to save the galaxy. He didn’t last long -- he was fired for using a crazy clown voice over the intercom. In this Effie-winning campaign, CEO Jack Box brings back 2 popular menu items, and, while he’s at it, his most popular former employee. We put Jack and Mark together in TV spots, “behind the scenes” Tik Tok content and a printed comic book detailing their storied history. And, of course, we put Mark right back in the drive-thru window and let him get up to his old tricks with unsuspecting customers. The campaign was featured on Good Morning America, Entertainment Tonight and elsewhere, and took home a Bronze Effie in the Restaurant category.&nbsp; TBWA Chiat DayRole: Creative DirectorSenior Copywriter: Chad GoodnoeSenior Art Director: Eric Stiles People Adweek Ad Age Editor’s Pick Muse by Clio The Drum Yahoo News