Jeff O’Keefe 

                            Creative Director/Writer

Apple TV: Trailers


We launched the first Siri-enabled Apple TV with these 2 spots set behind the scenes of fictional Hollywood productions. 

In one, Kobe Bryant and Michael B. Jordan hang out during a break in the making of a Kobe biopic. It debuted during the media frenzy leading up to Kobe’s actual retirement, putting Apple in the middle of the cultural conversation of the moment.

(RIP Kobe). 

The next starred Nikolaj Coster-Waldau and Alison Brie and debuted during the build-up to the much-hyped new season of Coster-Waldau’s “Game of Thrones.”


TBWA Media Arts Lab
ACD/Copywriter







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