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                Jeff O’Keefe 

                            Creative Director/Writer

Apple Watch: Wrapped in Go


Apple Watch is designed to get you up and moving. For this holiday campaign, we imagained that infectious energy bleeding right into the paper that an Apple Watch Series 3 is giftwrapped in. 

These films were localized for 35 countries and ran on Instagram, Facebook, Twitter, Snapchat, WeChat, YouTube and more.


TBWA Media Arts Lab
ACD/Copywriter







Here’s how the ads appeared in mobile: 
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