Jeff O’Keefe 

                            Creative Director/Writer
Behr: Music in Color

Behr wanted to give DIY-shy millennials a new, meaningful way to connect to paint color. So we tapped into one of their core passions – music – and teamed up with Katy Perry to do something unpredented: give every song on Spotify a color. All 70 million of them.

Now you can paint your walls the color of your favorite song. (For the record, “TNT” by AC/DC is a deep orange called Bonfire Night). The public response was incredible, as were the measurable results, and the work won 4 Music Clios – one gold and three silvers. 

TBWA Chiat Day
Role: Creative Director
Senior Copywriter: Mariangela McMurray
Senior Art Director: Mack Gire


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