Jeff O’Keefe 

                            Creative Director/Writer
Behr Paint: To DIY For

The competitive spirit is strong among DIYers. They inspire each other on social media, but deep down, they’re really looking to outdo each other.  

Leveraging this insight, we created the first ever, social-media-led DIY competition show on Tik Tok: “To DIY For.” It was a hit with the DIY community and part of a larger content-creation effort that saw Behr become the most followed paint brand on Tik Tok, leapfrogging the competition in just a couple of months. 

TBWA Chiat Day
Role: Creative Director
Copywriter: Jessica Nugent
Art Director: Rachel Findlay