Jeff O’Keefe 

                            Creative Director/Writer
Behr Paint: To DIY For

The competitive spirit is strong in the DIY community. DIYers inspire each other on social media, but there’s more to it than that -- deep down, they’re really looking to outdo each other.  

Leveraging this insight, we created the first ever, social-media led DIY competition show on Tik Tok: “To DIY For.” It was a hit with the DIY community and part of a larger content-creation effort that saw Behr become the most followed paint brand on Tik Tok, leapfrogging the competition in just a couple of months. 

TBWA Chiat Day
Role: Creative Director
Copywriter: Jessica Nugent
Art Director: Rachel Findlay