Jeff O’Keefe 

                            Creative Director/Writer
Blue Diamond: Social

With Blue Diamond Almond’s most sought-after target – millennials – top of mind, we set about giving the brand a modern, authentic voice in the social space, establishing them as a brand that fans would be eager to engage with. 

Below are 4 projects that defined a new behavior for the 100-year old collective of growers, ranging from a joyous, fan-powered Tik Tok musical to an authentic step into the metaverse.   

TBWA Chiat Day
Role: Creative Director
Copywriters: Stew Tribe, Nate Steele, Dennis
Chen, Jessica Nugent 
Art Directors: Dan Hale, Rachel Findlay, Chris Lumain