Jeff O’Keefe 

                            Creative Director/Writer
Chiat/Day: Do the Brave Thing

As ChiatDay was celebrating its 50th anniversary, Lee Clow was preparing to retire. He asked for a parting rallying cry, one directed to the entire industry. His aim: to reinvigorate some of founder Jay Chiat’s pioneering spirit.  

I channeled Jay as I wrote this. The film was immediately deployed around the global TBWA network and lives on ChiatDay LA’s website. “Do the Brave Thing” has became the office’s mantra and touchstone. 

Lee provides the VO for the film. Credit for the line “good enough is not enough” goes, of course, to Jay himself. Posters below designed by the great Bruno Regalo.

TBWA Media Arts Lab

Ad Age

The Stable