Chiat/Day: Do the Brave Thing
As Chiat/Day was celebrating its 50th anniversary and Chairman Emertitus Lee Clow was preparing to retire, he asked for a parting rallying cry, one directed at the entire industry.
I channeled the pirate spirit of Jay Chiat as I wrote the resulting manifesto, which has been shared and deployed around the global TBWA network. The line, “Do the Brave Thing,” pulled from this piece of writing, is still the network’s mantra and touchstone more than 5 years later.
Lee provides the VO for the original film.
This manifesto is the closing piece of work in the retrospective book, Chiat/Day: The First 50 Years.
As Chiat/Day was celebrating its 50th anniversary and Chairman Emertitus Lee Clow was preparing to retire, he asked for a parting rallying cry, one directed at the entire industry.
I channeled the pirate spirit of Jay Chiat as I wrote the resulting manifesto, which has been shared and deployed around the global TBWA network. The line, “Do the Brave Thing,” pulled from this piece of writing, is still the network’s mantra and touchstone more than 5 years later.
Lee provides the VO for the original film.
This manifesto is the closing piece of work in the retrospective book, Chiat/Day: The First 50 Years.
TBWA Media Arts Lab
ACD/Copywriter
Ad Age
The Stable
