Jack and Snoop. Say no more.
Well, say a little more...It was the 10th anniversary of Jack in the Box’s Munchie Meal. The celebration started with a Twitter (X) poll from Jack: did his fans want him to put Snoop Dogg in charge of the late night menu? The answer: an overwhelming yes. In TV spots, Jack grabbed Snoop from a familiar commercial set to give him his own Munchie Meal...
...and then he gave him his own restaurant in real life, in Inglewood, CA, complete with a fully Snoopfied menu (featuring Tiny Tiznacos and Jalepenizzle Poppers, among other delicacies). There were low-riders, local muralists, a DJ Drama-curated playlist, a Snoopadelic Shake, free 90‘s concert-style merch and more. It was a 3-day party, and when Inglewood showed up, so did the world.
Well, say a little more...It was the 10th anniversary of Jack in the Box’s Munchie Meal. The celebration started with a Twitter (X) poll from Jack: did his fans want him to put Snoop Dogg in charge of the late night menu? The answer: an overwhelming yes. In TV spots, Jack grabbed Snoop from a familiar commercial set to give him his own Munchie Meal...
...and then he gave him his own restaurant in real life, in Inglewood, CA, complete with a fully Snoopfied menu (featuring Tiny Tiznacos and Jalepenizzle Poppers, among other delicacies). There were low-riders, local muralists, a DJ Drama-curated playlist, a Snoopadelic Shake, free 90‘s concert-style merch and more. It was a 3-day party, and when Inglewood showed up, so did the world.
TBWA Chiat Day
Role: Creative Director
Copywriter: Jon Ollum
Art Director: Bern Dalla
Creatives: Jamie Wynn, Stephanie Sczublewski
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