Jack and Snoop. Say no more.
Well, say a little more...It was the 10th anniversary of Jack in the Box’s Munchie Meal. The celebration started with a Twitter (X) poll from Jack: did his fans want him to put Snoop Dogg in charge of the late night menu? The answer: an overwhelming yes. In TV spots, Jack grabbed Snoop from a familiar commercial set to give him his own Munchie Meal...
...and then he gave him his own restaurant in real life, in Inglewood, CA, complete with a fully Snoopfied menu (featuring Tiny Tiznacos and Jalepenizzle Poppers, among other delicacies). There were low-riders, local muralists, a DJ Drama-curated playlist, a Snoopadelic Shake, free 90‘s concert-style merch and more. It was a 3-day party, and when Inglewood showed up, so did the world.
The 360 degree campaign was covered by CNN, USA Today, Business Insider, etc, and resulted in Jack in the Box’s best performing sales window ever.
Ad Age named it in 2 of their “Top 5 of 2023” lists, and New York Magazine’s “The Cut” called it the Best Celebrity Meal Deal of 2023.
Well, say a little more...It was the 10th anniversary of Jack in the Box’s Munchie Meal. The celebration started with a Twitter (X) poll from Jack: did his fans want him to put Snoop Dogg in charge of the late night menu? The answer: an overwhelming yes. In TV spots, Jack grabbed Snoop from a familiar commercial set to give him his own Munchie Meal...
...and then he gave him his own restaurant in real life, in Inglewood, CA, complete with a fully Snoopfied menu (featuring Tiny Tiznacos and Jalepenizzle Poppers, among other delicacies). There were low-riders, local muralists, a DJ Drama-curated playlist, a Snoopadelic Shake, free 90‘s concert-style merch and more. It was a 3-day party, and when Inglewood showed up, so did the world.
The 360 degree campaign was covered by CNN, USA Today, Business Insider, etc, and resulted in Jack in the Box’s best performing sales window ever.
Ad Age named it in 2 of their “Top 5 of 2023” lists, and New York Magazine’s “The Cut” called it the Best Celebrity Meal Deal of 2023.
TBWA Chiat Day
Role: Creative Director
Copywriter: Jon Ollum
Art Director: Bern Dalla
Creatives: Jamie Wynn, Stephanie Sczublewski
CNN
Business Insider
Ad Age
Ad Age: Top 5 Food and Beverage Campaigns and Trends of 2023
Ad Age: Top 5 Celebrity Brand Partners of 2023
The Cut: Best Celebrity Meal Deal of 2023
Muse By Clio
USA Today
Fox
NBC