Jeff O’Keefe 

                            Creative Director/Writer
Frontline Workers Counseling Project

In April 2020, a friend told me about a project he and some other therapists had launched to give beleaguered Bay Area health care workers access to free mental health counseling during the COVID-19 crisis. In a matter of days, we’d taken them on as a pro bono client at Chiat Day. 

They soon broadened their offering to include all frontline workers – store clerks, delivery people, bus drivers and so on. We began by giving them a name, a logo and a design system. A film and a social toolkit followed, with all messaging laser-focused on one thing: letting frontline workers know this crucial resource existed. 

FWCP is now offering or providing up to 1000 hours of treatment a week and has expanded into multiple counties in California, with plans to become a permanent organization connecting therapists with workers dealing with the lingering effects of this pandemic for years to come. 


TBWA Chiat Day
ACD/Copywriter





Shoot

LBB Online

The Stable