We went to Super Bowl LIX with Instacart, landing “Top 5” and “best ad” designations from Rolling Stone, Forbes, People, Sports Illustrated and more. We ranked #13 out of 57 in the USA Today Ad Meter – and #1 among 1st-time Super Bowl advertisers.
Sales rose 14% after the campaign, with $41M in incremental sales. The cost of all those brand partnerships? $0.
Cannes Shortlist: “Brand Experience and Activtions, Sponsorship & Partnership.”
Sales rose 14% after the campaign, with $41M in incremental sales. The cost of all those brand partnerships? $0.
Cannes Shortlist: “Brand Experience and Activtions, Sponsorship & Partnership.”
TBWA Chiat Day
Role: Creative Director
Creative (Copywriter): Adam Balogh
Creative (Art Director): Jason Mousalli
Senior Copywriter: Dylan Cimo
Social Copywriter: Jessica Nugent
Social Art Director: Rachel Findlay, Irene Li
The obligatory teaser:
The Big Game spot:
The case study: