We went to the Super Bowl LIX with Instacart, landing “Top 5” and “best” ad designations from Rolling Stone, Forbes, People, Sports Illustrated, Yahoo Sports, NPR and more, and ranked #13 out of 57 spots in the USA Today Ad Meter. We also scored the highest volume of positive mentions of any first time advertiser this year, trouncing Liquid Death, Tostinos and Duracell, among others.
I’ll continue to flesh this page out with more from the full, 360-degree campaign as we gather assets, but for now, check out our epic spot and beautifully deranged teaser.
I’ll continue to flesh this page out with more from the full, 360-degree campaign as we gather assets, but for now, check out our epic spot and beautifully deranged teaser.
TBWA Chiat Day
Role: Creative Director
Creative (Copywriter): Adam Balogh
Creative (Art Director): Jason Mousalli
Senior Copywriter: Dylan Cimo
Social Copywriter: Jessica Nugent
Social Art Director: Rachel Findlay, Irene Li