A new brand platform for Jack in the Box: So Munch More. And a simple idea to launch it: when you’ve got Jack’s food on the brain, you might slip up and say “munch” instead of “much,” summoning a certain round-headed CEO... 

TBWA Chiat Day
Role: Creative Director
Senior Copywriter: Heather English
Copywriter: Jon Ollum
Art Director: Bern Dalla
Team Australia - Creative: Evan Roberts, Stuart Tobin, Anton Posa