We gave the home of the Munchie Meal and the purveyor of unmatched, cravings-crushing variety a new brand platform: So Munch More. 

You might find yourself munch-slipping, too. You’re only human. 

TBWA Chiat Day
Role: Creative Director
Senior Copywriter: Heather English
Copywriter: Jon Ollum
Art Director: Bern Dalla
Team Australia - Creative: Even Roberts, Stuart Tobin, Anton Posa