True story: actor Mark Hamill worked the Jack in the Box drive-thru in the 70’s, before he was called on to save the galaxy. He didn’t last long -- he was fired for using a crazy clown voice over the intercom.
In this campaign, CEO Jack Box brings back 2 popular menu items, and, while he’s at it, his most popular former employee. We put Jack and Mark together in TV spots, “behind the scenes” Tik Tok content and a printed comic book detailing their storied history. And, of course, we put Mark right back in the drive-thru window and let him get up to his old tricks with unsuspecting customers.
The campaign was featured on Good Morning America, Entertainment Tonight and elsewhere.
In this campaign, CEO Jack Box brings back 2 popular menu items, and, while he’s at it, his most popular former employee. We put Jack and Mark together in TV spots, “behind the scenes” Tik Tok content and a printed comic book detailing their storied history. And, of course, we put Mark right back in the drive-thru window and let him get up to his old tricks with unsuspecting customers.
The campaign was featured on Good Morning America, Entertainment Tonight and elsewhere.
TBWA Chiat Day
Role: Creative Director
Senior Copywriter: Chad Goodnoe
Senior Art Director: Eric Stiles
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