True story: actor Mark Hamill worked the Jack in the Box drive-thru in the 70’s, before he was called on to save the galaxy. He didn’t last long -- he was fired for using a crazy clown voice over the intercom.
In this campaign, CEO Jack Box brings back 2 popular menu items, and, while he’s at it, his most popular former employee. We put Jack and Mark together in TV spots, “behind the scenes” Tik Tok content and a printed comic book detailing their storied history. And, of course, we put Mark right back in the drive-thru window and let him get up to his old tricks with unsuspecting customers.
The campaign was featured on Good Morning America, Entertainment Tonight and elsewhere, and took home a Bronze Effie in the Restaurant category.
In this campaign, CEO Jack Box brings back 2 popular menu items, and, while he’s at it, his most popular former employee. We put Jack and Mark together in TV spots, “behind the scenes” Tik Tok content and a printed comic book detailing their storied history. And, of course, we put Mark right back in the drive-thru window and let him get up to his old tricks with unsuspecting customers.
The campaign was featured on Good Morning America, Entertainment Tonight and elsewhere, and took home a Bronze Effie in the Restaurant category.
TBWA Chiat Day
Role: Creative Director
Senior Copywriter: Chad Goodnoe
Senior Art Director: Eric Stiles
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