Making this stuff was some of the most fun I've ever had in this business. And college football fans ate it up: online video views for the entire campaign totaled 41 million.
Newcomer Marcus Mariota threatens to unravel the entire Heisman House universe with his pesky questions.
In this ode to a storied rivalry, Ohio State’s Eddie George and Troy Smith are really feeling the school spirit. Then again, so is Michigan’s Charles Woodson.
Marcus Mariota manages to tick off the one guy in the house you don’t want to tick off: the great Jay Berwanger, winner of the first Heisman trophy.
With a hurricane bearing down on the Heisman House, Sam Bradford isn't taking any chances. Then it shows up in a GT-R. (Hint: The University of Miami is home of the Hurricanes.)
Some very famous players have finished second in Heisman Trophy voting. In this spot, Jim Plunkett and Herschel Walker get an unexpected visit from one of them. Or do they?
Marcus Mariota shows Eddie George a little game-time tactic he picked up at the University of Oregon. Watch closely...
Charles Woodson isn’t having any of Marcus’s head games. At least that’s the plan.
It's New Years Eve at the Heisman House and the guys have one thing on their mind: the College Football playoff. (The first of 3 playoff-themed spots we launched halfway through the season.)
You can tell a lot about a Heisman winner by the way he dresses for a New Years Eve College Football Playoff party. (The great coach Steve Spurrier retired weeks before this spot aired, giving it extra poignancy).
Is it cool to bring a guest to the Heisman House College Football Playoff Party? What if he isn't wearing pants? Social etiquette can be so confusing.
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Agency: TBWA Chiat Day
Role: ACD/Copywriter