Jeff O’Keefe 

                            Creative Director/Writer

Nissan/ESPN Heisman House


In this long-running campaign, all of college football’s Heisman Trophy winners live together under the same roof – a fraternity of legends and future legends, trash-talking and driving Nissans. 

In 2015, with Oregon’s Marcus Mariota as the newest house member, we made 10 TV spots and a bunch of social content tailored to specific matchups.

When the season ended, online views had topped 41 million.


TBWA Chiat Day
ACD/Copywriter





TV highlights:







Social highlights:

In this series, pre-game announcements on Facebook and Twitter let people know that 2 Heisman housemates had made a freindly wager about a rival matchup...



..as soon as the game ended, with fan engagement at a fever pitch, we posted a video showing the loser paying his debt:


Around Halloween, we imagined Heisman House being haunted by the spirit of the very first Heisman trophy winner, the University of Chicago’s Jay Berwanger. (Jay has a bit of an ego.)


In this series, Roger Staubach introduced Navy’s mascot, Bill the Goat, as he predicted the winners of 7 highly anticipated games. Bill’s track record? Not so hot. 



Even simple photo posts were successful, making for easily sharable content around gametime.