Jeff O’Keefe 

                            Creative Director/Writer

Nissan/ESPN Heisman House

In this long-running campaign, all of college football’s Heisman Trophy winners live together under the same roof – a fraternity of legends and future legends, trash-talking and driving Nissans. 

With Oregon’s Marcus Mariota as the newest house member, we made 10 TV spots and a bunch of social content tailored to specific matchups.

When the season ended, online views of the campaigns assets had topped 41 million.

TBWA Chiat Day

TV highlights:

Social highlights:

In this series, pre-game announcements on Facebook and Twitter let people know that 2 Heisman housemates had made a freindly wager about a rival matchup... soon as the game ended, with fan engagement at a fever pitch, we posted a video showing the loser paying his debt:

Around Halloween, we imagined Heisman House being haunted by the spirit of the very first Heisman trophy winner, the University of Chicago’s Jay Berwanger. (Jay has a bit of an ego.)

In this series, Roger Staubach introduced Navy’s mascot, Bill the Goat, as he predicted the winners of 7 highly anticipated games. Bill’s track record? Not so hot. 

Even simple photo posts were successful, making for easily sharable content around gametime.