Nissan/ESPN Heisman House
In this long-running campaign, all of college football’s Heisman Trophy winners live together under the same roof – a fraternity of legends and future legends, trash-talking and driving Nissans.
With Oregon’s Marcus Mariota as the newest house member, we made 10 TV spots and a bunch of social content tailored to specific matchups.
When the season ended, online views of the campaigns assets had topped 41 million.
TBWA Chiat Day
ACD/Copywriter
TV highlights:
Social highlights:
In this series, pre-game announcements on Facebook and Twitter let people know that 2 Heisman housemates had made a freindly wager about a rival matchup...
..as soon as the game ended, with fan engagement at a fever pitch, we posted a video showing the loser paying his debt:
Around Halloween, we imagined Heisman House being haunted by the spirit of the very first Heisman trophy winner, the University of Chicago’s Jay Berwanger. (Jay has a bit of an ego.)
In this series, Roger Staubach introduced Navy’s mascot, Bill the Goat, as he predicted the winners of 7 highly anticipated games. Bill’s track record? Not so hot.
Even simple photo posts were successful, making for easily sharable content around gametime.
