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                Jeff O’Keefe 

                            Creative Director/Writer
We held a video contest on Vine and Instagram to promote the new Nissan Versa Note. The winners were featured in a spot that aired on ABC to more than 5 million people – the first national TV spot to leverage fan-made Vines.






We announced the contest on Twitter, Vine and Instagram with videos we created to both instruct and inspire. We used these same channels to announce the end of the contest and the winners. (Float over the videos to activate text and sound.)







People were directed to yourdoortomore.com, where they found printable 3-D and 2-D cutouts of the car to use in their videos.





Here's the TV spot we made featuring the 3 winners:









Press:

Mashies Awards Finalist, "Best Use of Vine"

Mashable

Forbes

Agency Spy

Brand Driven Digital

Sprout Social

Viral Gains



Nissan went behind the scenes with winner Andrew Jive after the contest ended:





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Agency: TBWA Chiat Day
Role: ACD/Co-copywriter
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