When Hollywood filmmakers want authenticity, they go to real locations. And real locations often mean real small businesses. Yet these small businesses usually go unnamed and uncredited, making it near-impossible for them to turn their exposure into revenue. 

Working with QuickBooks, champion of small businesses everywhere, we worked to bring small businesses out of the background and into the spotlight, one YouTube comment at a time. And we did it all around Hollywood’s biggest night – the Oscars. 

TBWA Chiat Day
Role: Creative Director/Writer