Jeff O’Keefe 

                            Creative Director/Writer
Standard Chartered + LFC: A Liverpool Story

To celebrate Standard Chartered Bank’s 10 years as Liverpool Football Club’s main sponsor, we made a film paying homage to the club’s diehard fan base. The score is a new rendition of “You’ll Never Walk Alone,” the club’s signature anthem.

The film debuted during LFC’s championship 2019-20 season and was viewed nearly 60 million times across global platforms in the first month alone. I worked with the TBWA/Singapore office on this one. And drank a lot of strong Yorkshire tea on set (it was freezing). 

Office: TBWA Singapore

Muse By Clio

The Drum