Standard Chartered + LFC: A Liverpool Story
To celebrate Standard Chartered Bank’s 10 years as Liverpool Football Club’s main sponsor, we made a film paying homage to the club’s diehard fan base. The score is a new rendition of “You’ll Never Walk Alone,” the club’s signature anthem.
The film debuted during LFC’s championship 2019-20 season and was viewed nearly 60 million times across global platforms in the first month alone. I worked with the TBWA/Singapore office on this one. And drank a lot of strong Yorkshire tea on set (it was freezing).
To celebrate Standard Chartered Bank’s 10 years as Liverpool Football Club’s main sponsor, we made a film paying homage to the club’s diehard fan base. The score is a new rendition of “You’ll Never Walk Alone,” the club’s signature anthem.
The film debuted during LFC’s championship 2019-20 season and was viewed nearly 60 million times across global platforms in the first month alone. I worked with the TBWA/Singapore office on this one. And drank a lot of strong Yorkshire tea on set (it was freezing).
Office: TBWA Singapore
ACD/Copywriter
Muse By Clio
The Drum