Every spring, TV networks and streamers head to NYC for the Upfronts, where they show off their new content to ad buyers. Fox rubs shoulders with Netflix, Disney with Tubi, and so on.
All the networks. All the streamers. One amazing place. That’s basically what DIRECTV does every day, giving advertisers an efficient, powerful way to reach the consumers they want to reach.
So we reframed the entire event as a week-long metaphor for DIRECTV and leaned in hard, becoming an unmissable presence during the event: on in-flight TV screens, in dynamic digital OOH in Times Square and around bars, hotels and venues where ad buyers and reps gathered, as well as on SUV shuttles, street team swag and more.
All the networks. All the streamers. One amazing place. That’s basically what DIRECTV does every day, giving advertisers an efficient, powerful way to reach the consumers they want to reach.
So we reframed the entire event as a week-long metaphor for DIRECTV and leaned in hard, becoming an unmissable presence during the event: on in-flight TV screens, in dynamic digital OOH in Times Square and around bars, hotels and venues where ad buyers and reps gathered, as well as on SUV shuttles, street team swag and more.
TBWA Chiat Day
Role: CW/Creative Director
With Mark Peters and Micky Coyne
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